10 Really Simple Ways to Support Your Entrepreneur Friends
Entrepreneurship is a wonderful and terrifying journey. I’m just about at the three month mark, and every day I still feel excited and scared. I’m always loving the work I’m doing, while simultaneously stressing about paying the bills. But I wouldn’t change it for anything else.
That being said, the scary parts of this life are a lot easier when I know I have my community behind me. Self-doubt can easily cloud my thoughts, but one simple act of encouragement or belief from my friends and family can erase that voice in my head immediately. I don’t think there are enough words to express what their support means to me as a full-time entrepreneur - and that’s coming from a woman who makes a living off of communicating!
The appreciation of support is at a whole new level for me, compared to my time as a side-hustler. I loved when people supported Karuna, my former body care line. It brought me joy and happiness. But now, my business is how I pay rent and feed the cat (aka, the two most important line items in my expenses). When someone is expressing their support, it’s not just boosting my mood. It’s allowing me to pay for those two important line items, and to create the life I was meant to live.
So to all of those who have friends that are bravely pursuing their entrepreneurial dreams, on behalf of us all, please support the work they do. It doesn’t take a lot, and you don’t even have to spend money to do it. In fact, here are some really easy ways that take little effort on your end but mean so much to your friends.
10 Simple Ways to Support Your Entrepreneur Friends
Like, comment, and share their social media posts. Not only does it feel so nice to see that notification come through, but it’s actually going to help ensure their content is going to be seen by others. And that, my friends, is priceless.
Sign up to their newsletters. And read them when you can. You can even take this a step further by talking to them about what you read, and that will just warm their heart.
Read their blogs, listen to their podcasts: basically consume their content. And leave a comment on their stuff. People do it so rarely these days, that your comment will mean even more!
Ask them about it. And really listen to what they say. Sometimes, entrepreneurs just need a few minutes to run their ideas by a second brain or need to vent about the stress of being on their own.
Recommend them to others. There’s no easier way to sign on a new client or gain a new customer than the genuine recommendation from someone they trust.
Go to their events. Even if their event might not directly relate to you, getting bums in seats at any event can be one of the biggest stressors for entrepreneurs. Just having your face as part of the crowd helps!
Write a review. Even if it’s as simple as saying you love the content they share or are hooked on their newsletters, online reviews are vital for a business. Give their pages 5 stars, write a nice note on Google, check them out on Yelp if they’re on there.
Create space for them to take time away from the business. Ask them to meet you for drinks or coffee and be specific about the details. When a friend texts me with a date, time, and place, it’s so much easier for me to be able to say yes and go! But at the same time…
Understand if they cancel or postpone on you at the last minute. Shit happens. New leads come in unexpectedly and sometimes you have to jump at an opportunity out of nowhere. Entrepreneurship is not a 9-5 gig, and sometimes your friend legitimately has to work at 8 or 9 at night.
Promote them through your own content. Do you have a blog? Do you tape a podcast? Or heck, are you on Instagram? Talk about your friends’ small business on your own content channels in an organic way. Share what you love about what they do or how they inspire you. Tag them, link to them, and encourage your followers to check them out.
These are all things anyone can do for any business. Not a lot of my friends necessarily need the services I offer through Sequoia Content Studio, but when they take two seconds to double tap on my Instagram posts, or share a blog post I’ve written, I get a rush of confidence and the comfort of knowing they are there cheering me on.
So go forth and like away!