reflections on day one of being a full-time entrepreneur

Wow. It's been too long. My bad. Let's catch up on the past four months. 

Work at Futurpreneur Canada became busy as ever. We had big events on the go, a change in CEO and the usual ups-and-downs of life. It was a crazy final six months. 

That's right - final. My last day at Futurpreneur took place July 6. I said goodbye to the job that brought me to Toronto, goodbye to the first people I met when I landed here, and goodbye to the familiar and known. I said goodbye in order to take the next step in my life, because it was time to stop procrastinating. 

I've launched my own business. 

Sequoia Content Studio is my public relations and content agency designed to support lifestyle businesses tell their story, and make sure it gets heard! As of today, we started full-time operations. For the first time ever, I woke up this morning as my own boss, 100%. And it turned out to be quite the day. So I thought I would share it with you with this as-it-happened reflection on day one of being a full-time entrepreneur. 

P.S. want a fun drinking game? Take a shot every time I mention a need for coffee! (post writing reflections that make me laugh).


I used to have such a clear idea of what this day would look like. I had it perfectly mapped in my head. Now? I'm blanking. 

I can't quite tell if I'm feeling overwhelmed, anxious, excited, brilliant, stupid, confident, or naive. Probably a mix of them all. Also, I think I might get sick. 

Too late to turn back now. Just keep reminding yourself: you've been working towards this day your entire life. 


Man, entrepreneurs get in slowly on a Monday. I was in WeWork at 8:30 sharp - 30 minutes later than I planned! People are really only just beginning to trickle in now. Guess I won't have to worry about finding a decent spot in the mornings if I keep this up. 

The one thing I did remember when I dreamed up this day was a stop at Nadege for my favourite almond milk latte. Needed that Monday AM start to the day, and it really helped me remember this day is special. Plus, the weather is gorgeous, so that helped. 

When I sat down to work, I didn't know where to start. That blank feeling kept persisting. So I started with some photo editing. Something creative to get my brain working. My stomach is still cramping with nerves of course. That's not distracting at all...

WeWork serves breakfast on Mondays. I wonder what it will be and if I can get the stomach to eat. 

Speak of the devil, breakfast! Wow, people really jump for their free food.

I have to stop this nervous, negative thinking. It will get to me. So I'm going to keep looking at my conversation with Jasmine this morning. Just breathe girl. 

text convo with Jasmine



Okay, I need to stop procrastinating with creative tasks and get to the meat of my work. Photo editing and writing has calmed me, no doubt. But it's time to stop and focus. 

More coffee would help. 

Also I have 28 unread emails in a disaster of an inbox that needs cleaning TODAY. Lordy, lordy. 


Avoided the email nightmare by working on building my website instead. Almost lunch and I'm starving. Must be a good sign, means my nerves have settled. I wonder if I can leave my laptop in the space and go grab food. My neighbour did it. As have others. How interesting. 

I don't know if I'll ever get used to working in a room full of strangers. 

Also, I'm so far from my usual lunch stops. What on earth should I get? 


Hey, I got into a groove! I picked up lunch from a usual stop, Freshii. The familiarity of going where I've been time and time again helped. So did the fresh air and 15 minute walk outside. Then I tackled the email problem (well, 50% of it) while I ate. 

It's interesting to see what other people do at co-working spaces. The girl sitting across from me is working on homework. Algebra to be specific. I don't envy her at all. Others are clearly working. I have a graphic designer behind me. Then someone was chilling on the couch watching YouTube. Also, the demographic split in the space leans heavily male. 

My back is killing me and I'm pretty sure it's from the anxiety. But I'm slowly chipping away at it. I could also use more coffee. 

Okay, back to it. 


The first client project of the day is done and sent for their review. And I've never. felt. more. boss. I mean, I've freelanced for years on and off now. But this feels different. And I'm pretty excited about the finished product on top of it all. 


This day is going too fast. And it hasn't had enough caffeine. 


It's strange how nothing felt normal or real when the day started, but now it's like I've been doing this for months. Granted, I didn't accomplish everything I set out to do - and I plan on working for a few more hours still. But I do feel like I achieved something today, and that moving forward everything will be okay. 


The place has emptied out and I'm still jamming on work. Starting to get ready to go home and snuggle with the cat, but still on a roll. Don't want to lose my momentum. 


Okay, all creative juices have left my system. I have one quick thing to film and then I'm going home. Calling this a successful day one! 

Now I party. And drink wine.

If you're wondering what this means for the In A Sequoia blog, don't you fret! It means more content, juicy insights and a few surprises up my sleeve. I'll be shifting the focus from working towards becoming an entrepreneur to the realities of building an empire. I have a lot of fun things coming down the pipeline so be sure to stay tuned friends!