Uh, Wait. How Do I Get Clients?
I love my work. I love developing public relations plans that blend both the creative and the strategic. I love building content plans that share truly inspiring and motivating stories. And I love the surprise and joy of trying new things and creating every day.
But in order to do any of that, I need clients who want to pay me for my work. Clients who see the need and value of my offerings, and want to collaborate with me on making their brand goals happen. Clients who are ready to invest in strengthening their business.
So where do I find those clients?
I’ve almost hit the four month mark now and still my biggest struggle, and biggest fear, is client acquisition. I can conceptualize entire marketing plans but when it comes to finding people to work with, I freeze up. On every aspect. Where do I find them? How do I approach them? How do I sell myself? What’s a fair price point?
The worst part is, I know the answer to most of those questions. I know the work I do is value, and I know how to translate that value to a dollar amount. I know how to talk to people about what I do, and the value it brings. I’m still struggling on where exactly to find my ideal client, but it’s a work in progress.
But the question of how exactly I effectively and efficiently get clients where both parties are satisfied is one that still makes my stomach queasy. Luckily, I’ve been able to work with an incredible coach, Lindsay Johnson, to help me work through some of the fears blocking me from figuring this client acquisition thing out. And I know I will get the hang of this thing eventually. But for now, I wish I could snap my fingers and have the perfect clients just magically appear.