For Episode 03, I chatted with the founder and CEO of Femmebought, Sophia Ruffolo. I have been following Femmebought’s growth for some time now and am in love with what Sophia is doing both locally and globally. And it doesn’t hurt that Sophia might just be In A Sequoia’s number one fan - seriously.Read More
If you’re with me on the team-of-one front, or are just starting your business and want to ensure things go as smoothly as possible, I’ve put together a list of my five favourite business tools that keep my business running. Seriously, without these five systems, I would be at a loss.Read More
I love my work. I love developing public relations plans that blend both the creative and the strategic. I love building content plans that share truly inspiring and motivating stories. And I love the surprise and joy of trying new things and creating every day.
But in order to do any of that, I need clients who want to pay me for my work.Read More
When you own your own business, there’s pressure to always be ‘on’ and able to bring it 100% of the time. Especially working in a co-working space, I can run into clients, meet potential new leads, or be asked what it is I do at any second of any day. And I’m not going to lie, sometimes I’m too tired to pitch myself, to outline what makes me different, or to answer a handful of questions about a specific strategy I’ve proposed out of the blue.Read More
I've found myself intentionally working a lot of Sundays these days.
It's not necessarily because I'm behind on work or have no life. I just really love working on a Sunday, and going into the office to do so.Read More
I always know exactly what’s happening with my business and when, as well as where I’m falling behind and where delays are holding projects up. Here’s how I do it.Read More
I’m realizing that as a new business owner, setting goals has become even more important to me. They keep me focused. They help me determine priorities. And they provide me drive and motivation on really difficult days.Read More
Since university, I’ve dreamed of designing the office of my business. I’ve imagined comfortable and Instagramable receptions, meeting rooms, and desk set-ups. I drool over coffee table books at Indigo that would line the walls and tables of my perfect workplace.Read More
Traditionally, I share a reflective post for every birthday. This year was particularly special as it was the first birthday I shared with Smudge - because, no word of a lie, we share the same birthday. Instead, I worked through two of the most frustrating weeks I could face as a new business owner.Read More
Wow. It's been too long. My bad. Let's catch up on the past four months. Then dive into what happened today.Read More
I did something new tonight. To be honest, I went in not expecting much and I've walked out incredibly jazzed. Tonight I attended a live taping for a podcast, and I was rocked with some real gems of inspiration.Read More
Nothing inspires me more than the incredible community of powerhouse women following their passion. When my energy is low, or I'm not feeling the hustle when I need to, I turn to the accounts I know will jazz me up and reignite that fire.Read More
I feel it in my bones: 2018 is going to be a great year. Part of the reason I know this is true? I am unapologetically focusing on me this year. A holistic me, a balanced me.Read More
not all is gold in the process of creating video content. And I make a lot of strange faces when you get me in front of a camera. Though my Instagram selfies always look sweet and lovely, nine times out of ten I can't help but make a ridiculous face when I'm standing in front of the camera.Read More